Depending on how you interact with us (online, offline, over the phone, etc.), we may collect from you various types of information (personal and aggregate), as described in this section.
Personal information (as used in this Privacy Notice) refers to such types of information that can be used to personally identify you, whether alone or in combination with other available information, whereas aggregate information does not allow for such identification.
In some instances (and unless we say otherwise below), we may combine/link one type of information with another type of information (e.g., personal contact information with account login and/or demographic information) and store them together in our records. In cases, where personal and aggregate information are combined, such information will always be considered as personal information. We strive to limit the amount of personal information we collect and store to that which is reasonably necessary to provide you the relevant services. We generally store your personal information for as long as your account is active with us or as needed to provide you the relevant services. We may store your personal information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.
Personal contact information
This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, cell, etc.), or email address. In some cases, this could include personal information that you give us about someone else (for example, if you provide a friend’s email address for a tell-a-friend program). We typically collect personal contact information in connection with a variety of activities, including general website registration, newsletter sign-up, website and social community features, online purchases, consumer service inquiries, contests and other promotions, and consumer surveys. If you create an account with us, your personal contact information may be stored under your account profile.
Account login information
This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account profile. Examples may include your login ID/email address, screen name, password, and/or security question and answer. We only collect unique login information for those activities that require an account, such as general website registration, newsletter sign-up, and website and social community features. Your login information, especially your password, should be kept confidential and never shared with anyone else. To change your login email address or password, log in to the relevant edit account section of our site (if available), use the “forgot password” feature of our site (if available), or contact Consumer Services.
This includes any information that describes your demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, geographic location (e.g., zip code, city and state, mobile location), favourite products, hobbies and interests, and household or lifestyle information. This may include information about your health, medical conditions, nutrition, and exercise habits and goals. It may include information about your children’s genders, feeding styles, birthdates, or expected due dates. It may include information about work status or professional credentials. It may also include information about your pets and pet preferences. If you are a health care professional, we may collect information about your practice. We may collect demographic information in connection with a variety of activities, including general website registration, newsletter sign-up, website and social community registration, contests and other promotions, and consumer surveys. If you create an account with us, you may be allowed to modify certain demographic information stored under your account. To do so, log in to the relevant edit account section of our site (if available) or contact Consumer Services. For demographic information stored under your profile on a third party social network (e.g., Facebook), see the separate paragraph on “Social network information.” below.
Technical computer information
This includes any information about the computer system or other technological device that you may be using to access one of our websites or applications. We typically collect this information through automated technologies such as cookies and web beacons. Examples of technical computer information may include your computer’s IP address, operating system type, and web browser type. If you access a Nestlé website or application via a mobile device such as a smartphone, the collected information may also include your phone’s unique device ID, geo-location and other similar mobile device data.
Website usage information
This includes information about how you use and navigate our websites and applications, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a Nestlé website or application (e.g., date and time of visit, which site you came from, favourite recipes and site activities, high game scores, etc.). This information is captured using automated tracking technologies such as browser cookies, flash cookies, and web beacons, and may also be collected through the use of third party tracking services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a web site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where user links to from the email, etc.). Please see Question 8 (“Tracking technologies – How and why do we use them?”).
Please note that “flash” cookies are different from "browser” cookies because of the way in which flash cookies capture and store data. Your browser’s cookie management tools will not remove flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118
This includes information that you voluntarily share with us about your experience in using our products and services, including our websites and applications. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our products. We typically collect this information in the form of consumer surveys, consumer panels, contact forms, “Ask the Expert” forms, and email correspondence.
This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites or applications, including one of our Facebook sites. Examples may include photos, videos, personal stories, or other similar media or content. We may collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third party social networking.
Social network information
This refers to any information that you share publicly on a third-party social network or is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with us. Examples include your basic account information (e.g. name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with third party application developers. For example, we may receive your social network profile information (or parts of it) every time you download or interact with a Nestlé web application on a social network such as Facebook or every time you use a social networking feature that is integrated within a Nestlé website (such as Facebook Connect). To learn more about how your information from a third party social network may be obtained by us (or other third party application developers), please visit the website of the relevant social network. You further acknowledge that we may use your personal information to match information with a social network for advertising purposes (see “Marketing communications” under Question 3 of this Privacy Notice).
This includes any information that you use to make a purchase, such as your credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). This also includes the billing name and address associated with your form of payment. If you create an account with us when making a purchase, your payment information may be stored under your account profile. To review or edit this information, log in to the relevant edit account section of our site (if one is available) or contact the consumer service department listed at the relevant store website.
Calls to Consumer Engagement Services.
Communications with a call centre can be recorded or listened into, in accordance with applicable laws, for local operational needs (e.g. for quality or training purposes) and verification purposes. Payment card details are not recorded. Where required by law, you will be informed about such recording at the beginning of your call.
Sensitive Personal Data.
We process certain sensitive personal data that you provide to us for marketing purposes with your prior express consent. If we process your sensitive personal data for other purposes, we rely on the following legal bases: (i) detection and prevention of crime (including the prevention of fraud); and (ii) compliance with applicable law.
Other information (depending on context)
This refers to any other information that we might need to collect for a specific Nestlé form, feature, or other service that you use or request. What this information includes will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see Question 3 (“How do we use your information?”) for more specific examples.