A VIRTUAL FIELD TRIP
Meet some of the agronomists and farmers working to help make coffee sustainable, so you can enjoy coffee well into the future.
THE FUTURE OF THE COFFEE
Your virtual field trip
Take a virtual field trip to Costa Rica to discover what argonomists and farmers are doing to address the effects of climate change, disease and diminishing natural resources on coffee farming.
They want to ensure your coffee cup stays full well into the future.
MORE THAN A BEVERAGE
Most coffee drinkers will tell you that coffee, especially in uncertain times, is more than a beverage. A cup of coffee can represent comfort, stability, a respite – a taste of normality, especially in a world that currently feels anything but. It represents much the same to the people who grow coffee.
“I have coffee for breakfast, at noon, at 2 p.m., and at night I have another cup. It’s like one of my daily meals,” said Ana Mendez, laughing. She and her husband farm coffee on several small plots in Costa Rica.
She said she often thinks of the people around the world drinking the coffee they grow. “I would want to tell them behind every cup of coffee there is sacrifice, there is work, there is hope, and there is love,” Mendez said. “There is so much love.”
CLIMATE RESILIENCE
Coffee trees
Starbucks® has a goal of providing 100 million trees to farmers by 2025.
4. Loans for farmers. The Starbucks® Global Farmer Fund has invested $49 million in coffee-producing countries around the world, funds farmers can use to renovate and strengthen their farms and farming practices to be even more productive and sustainable.
5. Support in difficult times. At Starbucks®, we will use our Farmer Support Centers to share information and supplies during the global COVID-19 response. In addition, the Starbucks® Foundation provided $1 million to Mercy Corps to help support education, communication, supplies and materials to assist in the prevention of COVID-19 in those coffee, tea and cocoa farming communities.
6. Investing in diverse and high-quality coffee. Starbucks® is committed to a diversified buying approach to ensure demand for high-quality coffee grown by women, smaller coffee growers and from a wide variety of places around the world. Thank you for joining us on a virtual field trip to Costa Rica. Hopefully it’s given you a glimpse into the challenges agronomists and coffee farmers face. On the brighter side, it’s also shone light on the steps Starbucks® and farmers around the world are taking to help ensure the future of coffee – for everyone.
Join us on a virtual field trip to Costa Rica, where you can meet some of the agronomists and farmers working hard to make sure your coffee cup stays full well into the future.
